![]() ![]() Soon afterwards, Lee was then promoted to Publisher of Marvel Comics, and incoming Editor-in-Chief Roy Thomas was not one to trash on Marvel's rivals. Lee literally changed his look after this issue came out, shaving his beard so that he would no longer look like Funky Flashman. Lee was especially hurt by how Kirby made fun of his toupee. Any knock is a boost… and our ill-advised competitors have been unintentionally boosting us all over the place!" Lee also added, though, that he'd like to think people would write in for reasons other than complaining about another comic book company. We deeply appreciate the concern of all you True Believers – but don’t worry about it, gang. Lee replied, "Quite a few indignant Marvelites have commented upon that same reference to Spidey in a mag which we shall charitably not identity. I’ve never written before, but when I saw that statement, I just had to. I think you should really let them have it. Some orange-faced character belonging to an (ugh) group of super-boobs had just finished tying up a monster with his web after turning into a spider!" He then said, “In case a certain web-headed character thinks I’m stealing his thunder, I’d like to remind him that I was changing to all sorts of weird shapes long before he walked up his first wall.” As you know, he was referring to our own Spidey! You fellas usually make your Brand Echh references in a good-natured half-kidding way and you’ve never actually pin-pointed any competitive mag or character. "While thumbing thru a Brand Echh comic, I came across something that infuriated me. So there was little reason for Marvel to ruffle any feathers in those days.Ī reader wrote into Amazing Spider-Man #47 to let Stan in on the news. As part of this deal, Marvel had to deal with restrictions on how many comic books they could release in any given month (generally eight comic books, but that was relaxed as the years went by). Marvel, meanwhile, had a very good reason not to go after DC Comics, as in 1958, Marvel (then going by the name Atlas Comics) lost their distribution deal and were saved from going out of business by DC Comics allowing them to be distributed by the distribution company that National owned. ![]() The two biggest publishers of that era were National Comics (DC Comics) and Dell Comics and their output (superhero comic books and Disney comics) were so different from each other that there really wasn't a whole lot of overlap in their audience. While there certainly were rivalries among the various comic book publishers during the Golden Age, by the time that the Comics Code Authority came into effect in 1954, there really were no longer any notable comic book rivalries, in part because there weren't many comic book publishers left period. ![]()
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